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Dukan Premium
PROJECT
Creation of an email campaign
DESIGN DIRECTOR
Visual design
Prototype
This application has been designed to be the most complete and powerful in the field of diet. It allows its users to be supported in all phases of their diet as well as after having reached their weight goal.
With an email list of nearly 3 million people around the world, the primary goal is to communicate around the release of the app to an audience that is already familiar with the brand and its diet.
This first series of e-mails presents the features and advantages of the application and analyzes the number of downloads according to each country to optimize future marketing campaigns.
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